Takeaways
For every entrepreneur’s war chest.
Takeaway 1: Treat Every Customer Equally
Don’t find yourself crawling back to the “small” customers you gave poor service to after you lose your “big” customers. Everyone‘s value is the same no matter if they are spending $5.00 or if they are spending $5,000.
Don’t find yourself crawling back to the “small” customers you gave poor service to after you lose your “big” customers. Everyone‘s value is the same no matter if they are spending $5.00 or if they are spending $5,000.
Takeaway 2: Don’t Come as You Are
We often expect others to accept us as we are, bad habits and all. But in business, they don’t have to. They simply stop doing business with us. Avoid developing an ego you are not qualified to have and letting pride get in the way of your success. Fix you. Don’t come as you are, unless what you are is what success needs you to be.
We often expect others to accept us as we are, bad habits and all. But in business, they don’t have to. They simply stop doing business with us. Avoid developing an ego you are not qualified to have and letting pride get in the way of your success. Fix you. Don’t come as you are, unless what you are is what success needs you to be.
Takeaway 6: Seller’s Mindset
Focus on selling and marketing your products and services throughout the month. Bills usually work on a 30-day cycle, which means you will have 30 days before your intake becomes take-out.
Focus on selling and marketing your products and services throughout the month. Bills usually work on a 30-day cycle, which means you will have 30 days before your intake becomes take-out.
Takeaway 7: Unjustified Criticism
Sometimes employers work harder and sacrifice more than their employees in the early stages of some businesses. As the business is built, employers are able to begin reaping the time benefits. That’s when criticism begins. Anticipate and push past it.
Sometimes employers work harder and sacrifice more than their employees in the early stages of some businesses. As the business is built, employers are able to begin reaping the time benefits. That’s when criticism begins. Anticipate and push past it.
Takeaway 8: Frivolous Consumption
If one has a readily-available financial safety net, by way of good credit (borrowing options), friends, family, or parents, you tend to be more financially reckless in your spending. Immediate gratification tends to prevail over economic reality and current responsibilities. This is why immigrants, of any country, who usually have no social support to lean on and no citizenship to legally borrow, are more cash rich and frugal.
If one has a readily-available financial safety net, by way of good credit (borrowing options), friends, family, or parents, you tend to be more financially reckless in your spending. Immediate gratification tends to prevail over economic reality and current responsibilities. This is why immigrants, of any country, who usually have no social support to lean on and no citizenship to legally borrow, are more cash rich and frugal.
Takeaway 9: The Having
If you work hard to have things, you may not be building on the work from the previous day. Work hard to have freedom. Money adds to it, things take away from it. Not having money will stress you out more than not having things.
If you work hard to have things, you may not be building on the work from the previous day. Work hard to have freedom. Money adds to it, things take away from it. Not having money will stress you out more than not having things.
Takeaway 10: The Not Having
If you can’t find happiness in the things you have, you will most likely never find happiness. Assuming you will be happy after acquiring a material thing is an internal virus that can only be cured by you. In entrepreneurship, you will often have to do without as you are growing the business. If you can’t find contentment currently not “having”, you will find unhappiness in the entrepreneurship and retreat back to punching someone else’s clock.
If you can’t find happiness in the things you have, you will most likely never find happiness. Assuming you will be happy after acquiring a material thing is an internal virus that can only be cured by you. In entrepreneurship, you will often have to do without as you are growing the business. If you can’t find contentment currently not “having”, you will find unhappiness in the entrepreneurship and retreat back to punching someone else’s clock.
Takeaway 19: Marketing Waste
How many times have you heard an ad on the radio that didn’t apply to you? How about tuning-in late to a television station where an ad did apply to you, but because of your tardy “turning” you missed the information? This is what happens in timed ads. Timed ads often add more to prestige than it does to revenue. If you are at the stage in your marketing campaign where you are more focused on revenues instead of outshining the competition, consider print ads. They are permanent, last longer, and if targeted properly, give a better bang for the buck. Timed ads are okay. But if your marketing is budget sensitive, consider the wastes, not the size of the population.
How many times have you heard an ad on the radio that didn’t apply to you? How about tuning-in late to a television station where an ad did apply to you, but because of your tardy “turning” you missed the information? This is what happens in timed ads. Timed ads often add more to prestige than it does to revenue. If you are at the stage in your marketing campaign where you are more focused on revenues instead of outshining the competition, consider print ads. They are permanent, last longer, and if targeted properly, give a better bang for the buck. Timed ads are okay. But if your marketing is budget sensitive, consider the wastes, not the size of the population.
Takeaway 20: Keep the Judge in Their Chambers
If you are trying to bring a talent, product or service to the market that has never been seen, heard or used before, expect doubters. This is natural. There are many people out there who are not visionaries and thus will find it difficult to see success in something that isn't already successful. Don't expect motivation from people who are not self-starters. Persons who are judgmental, leave them in their quarters by keeping your latest developments to yourself.
If you are trying to bring a talent, product or service to the market that has never been seen, heard or used before, expect doubters. This is natural. There are many people out there who are not visionaries and thus will find it difficult to see success in something that isn't already successful. Don't expect motivation from people who are not self-starters. Persons who are judgmental, leave them in their quarters by keeping your latest developments to yourself.
Takeaway 21: Reading to Riches?
There’s a genre in publishing called self-help. This is the category where you will find all of my books. They are self-help, not authors help or author’s handout. Books that help you help yourself. 73% of persons earning over $100,000 per year are regular book readers. What does this mean? Does income create readers or does reading create high earners? I defer to the latter. If we look at the statistics of crime and poverty, much of that is brought on by illiteracy. This means a small controllable and attainable step towards wealth is within your grasp… read!
There’s a genre in publishing called self-help. This is the category where you will find all of my books. They are self-help, not authors help or author’s handout. Books that help you help yourself. 73% of persons earning over $100,000 per year are regular book readers. What does this mean? Does income create readers or does reading create high earners? I defer to the latter. If we look at the statistics of crime and poverty, much of that is brought on by illiteracy. This means a small controllable and attainable step towards wealth is within your grasp… read!
Takeaway 26: Don’t be a Feature-fetcher!
Don't be a feature fetcher. Don't continuously buy new stuff just because the newer model upgraded with new features on it. You will find yourself being sporadic and in uncontrolled spending.
Don't be a feature fetcher. Don't continuously buy new stuff just because the newer model upgraded with new features on it. You will find yourself being sporadic and in uncontrolled spending.
Takeaway 27: Ethics in Business
Growing a successful business takes a lot of hard work. You want that hard work to result in a happy ending in your later years. When you cheat in business you gain false success that, when found, the truth will become legally and profitably painful.
Growing a successful business takes a lot of hard work. You want that hard work to result in a happy ending in your later years. When you cheat in business you gain false success that, when found, the truth will become legally and profitably painful.
Takeaway 29: Rule # Google
Rules are set by those who want to control you and otherwise don't want you to become a threat to them. In order to grow and rise to higher levels, some rules, traditions or norms will have to be broken.
Rules are set by those who want to control you and otherwise don't want you to become a threat to them. In order to grow and rise to higher levels, some rules, traditions or norms will have to be broken.
Takeaway 30: Start or Finish?
A job isn’t the finish line; neither is a business. They are the starting point. They are the places that can grant you independence, self-sustainability, your legacy and how secure you will live out your life.
A job isn’t the finish line; neither is a business. They are the starting point. They are the places that can grant you independence, self-sustainability, your legacy and how secure you will live out your life.
Takeaway 31: Know Your Nucleus
The closer people are to you, the less intellectual respect they have for you. This is because we are naturally negatively inclined. We remember more negatives in our lives than positives. When people become really close to you, any negative attributes tend to overshadow the positive ones even if your positive ones are far greater in number. So your intellectual capacity is best measured by neutral strangers who haven’t witnessed any of your negatives. Don’t determine how great you are and if you should keep pushing forward based on the opinions of your social nucleus. Your capacity naturally exceeds their judgment.
The closer people are to you, the less intellectual respect they have for you. This is because we are naturally negatively inclined. We remember more negatives in our lives than positives. When people become really close to you, any negative attributes tend to overshadow the positive ones even if your positive ones are far greater in number. So your intellectual capacity is best measured by neutral strangers who haven’t witnessed any of your negatives. Don’t determine how great you are and if you should keep pushing forward based on the opinions of your social nucleus. Your capacity naturally exceeds their judgment.
Takeaway 32: Be a fan of where you want to go
People that want to be athletes ensure they stay in tune with sports, particularly, the sport they want to become a professional at. The same goes the same for aspiring entertainers. They follow the trends in their music genre. You can’t sit in dismay about being broke, want to be rich, but have no idea what is going on in business. Then, your cries are self-inflicted and your struggles are justified.
People that want to be athletes ensure they stay in tune with sports, particularly, the sport they want to become a professional at. The same goes the same for aspiring entertainers. They follow the trends in their music genre. You can’t sit in dismay about being broke, want to be rich, but have no idea what is going on in business. Then, your cries are self-inflicted and your struggles are justified.
