Below you will find our training outline for the SMART Business Academy's "Power M.O.V.E." program. This program teaches entrepreneurs how to masterfully make the vulnerable "power move" from employee to business owner.
This program consists of 12 PowerShops in 12 Modules, 66 Lessons, 17 Real-World Exercises (usable in your business), 7 Practical Tasks and 3 Real-World Challenges and a 6-hour Business Plan Boot Camp designed to help student-entrepreneurs gain clarity in their business and access funding (for graduates only).
This is a 6-month program that students attend for one 2-day weekend every month in Atlanta, Georgia. Schedule runs for 12 months in select cities outside of Atlanta. Live Modules are 4 hours in length. Registration is easy.
This program consists of 12 PowerShops in 12 Modules, 66 Lessons, 17 Real-World Exercises (usable in your business), 7 Practical Tasks and 3 Real-World Challenges and a 6-hour Business Plan Boot Camp designed to help student-entrepreneurs gain clarity in their business and access funding (for graduates only).
This is a 6-month program that students attend for one 2-day weekend every month in Atlanta, Georgia. Schedule runs for 12 months in select cities outside of Atlanta. Live Modules are 4 hours in length. Registration is easy.
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Module 1:
How to Grasp the Entrepreneurial Concept: Dynamics of Entrepreneurship 101 What exactly is entrepreneurship and how does it work? This class breaks down what it takes to be an entrepreneur and helps each student-entrepreneur form the perspectives, ideals and mindset of a successful one. Class Highlights: Environmental Examination, Heritage, Planning, Best Practices and Psychological Exploration |
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Module 2:
How to Become a Successful Business Owner: Understanding Business Ownership 102 What does it mean to own a business and does owning mean you should also run it? Owner operators are common but do they become successful or wealthy? This class will examine business ownership and what it really means to your time, money and return on investment. Class Highlights: Best Practices in Ownership |
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Module 3:
How to Properly Layout the Business' Foundation: Setting the Business Foundation 103 A weak foundation in anything will cause the structure to fall; no matter how strong the walls or ceiling may be. Who and what resources should be involved in the foundation aspects of your business? This class focuses on the elements you will need at the early stages of your business in order for it to be scalable and sustainable. Negotiating a lease for where you live is completely different from negotiating a lease for where you will be doing business. Poor lease negotiation has led to many business failures. Learn how to get a profit friendly lease. Class Highlights: Leadership, Automation and Technology, Team-Building |
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Module 4:
How to Establish the Correct Business Model for YOUR Business: Establishing the Model 104 Do you know that your model will lead to your first customer and whether or not you retain them? Businesses don’t fail, owners fail their businesses. This class ensures that your business type matches the way you set up how it runs. Business isn’t “one-size-fits-all” and many owners fail because they followed generic scripted procedures to setting up their business. Class Highlights: Business Design and Framework |
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Module 5:
How to Decide Between Building or Buying a Business: Building vs. Buying 105 Every visionary is not created equal. Not everyone are cut out to invent a widget, just like everyone isn’t cut-out to create an original business. This class lays out the pros and cons of business origination or acquisition. Student-entrepreneurs will have a clearer picture on their path. Class Highlights: Personality, Skills Inventory, Long-term Goals, Lifestyle Measurement |
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Module 6:
How to Bring Your Business Into a New Market: The Entrance Strategy 206 How you enter the market will determine how long you’re allowed to stay. The average consumer would like to be able to quickly determine the type of business you are and if you fit their needs. First impression means more than you know. This class will help each student-entrepreneur develop their plan of entry into the market. Class Highlights: Strategic Approach |
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Module 7:
How to Get Seen and Attract Customers/Clients: Power Marketing 207 Part I Marketing means everything to a business’ lifeline. Marketing isn’t an option. It's mandatory. It also doesn't always cost you money. Student-entrepreneurs will learn how to step into the market with the right crafted message that sparks the interest of future customers. Class Highlights: Branding, Messaging, Appealing, Attention Keeping Techniques, Customer Cult Development |
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Module 8:
How to Build Business Longevity: Business Growth and Survival 208 Too many people live on the cycle of "starting and stopping businesses" ever few years. They say every business has a lifespan. This is true. However, some companies go out of business well before the market forced it to. This was due to poor operational and strategic foundations. Recessions, competition, improper growth and shifting trends are some top reasons for the demise of non-strategic companies. This class will teach students how to grow, sustain and survive. Class Highlights: The Mechanics of Growth, Recession Tactics, Beating the Curve |
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Module 9:
How to Become an International Business: Establishing a Global Presence 209 Can consumers enjoy your products or services in distant markets? Presence isn’t solely about having a website. It stretches beyond being seen. It also means being felt. It means sometimes having boots on the ground. This class will equip students with the tools to becoming a global entity on a streamlined budget without sacrificing quality, brand and image. Class Highlights: Growth Methods, Multi-Markets Best Practices |
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Module 10:
How to Select the Best Team and Resources for Your Business: Human Resource and Operational Management 210 You are literally only as strong as your weakest link. Ever heard of Wholistic Marketing? This class will teach student-entrepreneurs how to effectively manage the human element of their business while driving some of the non-human resources as well. Class Highlights: Executive Leadership Development, Team Indoctrination |
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Module 11:
How to Build Wealth and Stay out of Financial Hardships: Power Accounting 211 Part I "The Radical Resource Manager" Did you know your financial habits show up in your business? No matter how brilliant your business idea is, if you are incapable of rationally and radically managing its finances, your business is doomed. This class teaches student-entrepreneurs the mechanics and psychology of managing the heartbeat of the business; its cash flow. Class Highlights: Credit, Cash, Emotions, Investments |
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Module 12:
How to Create a "Cult" Business: Social Responsibility 212 Beginner Did you know money isn’t the finish line in life? It's what your heart choose to do with that money. This isn’t being said in some clichéd altruistic manner either. It really isn’t. Money is a vehicle. It also isn’t emotional or obligated to anything. So what does this mean? That very emotion is what makes money harder keep than it is to get. This class teaches student-entrepreneurs how to use humanitarian efforts for the best interest of their business. Most businesses have no automatic social responsibility mechanism and those businesses don't receive the benefit of "endearment". Class Highlights: Purpose of Philanthropy, Examination of Governmental and Social Needs, Assessing Where Entrepreneurs Fit |
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Bonus Module:
How to Craft Your Business Plan: "The Business Plan Boot Camp" Graduate Session This session is for the graduates of our academy. In this session, student-entrepreneurs will be required to attend with a laptop or tablet with the existing business plan from the program loaded on it. Instructors from the program will go through each section of the plan while spot-checking each student’s input in each section to make sure everything is being done correctly. By the end of this session, each student should have a completed funding/loan-ready business plan that they can keep and update for the life of their business. Class Highlights: Forecasting, Feasibility Study, Market Planning, Operations |
